During my Summer 2025 Graphic Design Internship at RedTag Digital, a Louisville-based advertising agency, I developed the design and visual identity for their new portfolio review event, the Brewtal Review—a vibrant, inclusive space built to connect the next wave of creatives.
In a competitive and uncertain job market, many emerging creatives struggle to showcase their potential or gain meaningful industry access.
RedTag Digital created Brewtal Review to bridge that gap—offering honest, professional feedback and real connection opportunities, all in a supportive, laid-back environment.
Logo System
LOGOMARK
LOGOTYPE
STACKED LOGOTYPE
SPACING
CO-BRANDING
Logomark
The logomark is a stacked icon constructed from three overlapping squares, representing portfolios or folders. The color progression from Cobalt to Ether to Crimson conveys creative development and momentum. The central Starlight element symbolizes standout clarity rising through layers of growth.
FULL COLOR
LIGHT
DARK
RedTag vs. Brewtal:
A Visual Relationship
The team at RedTag wanted Brewtal Review’s visual identity to live within their established brand while still standing apart as its own. The Brewtal Review logomark keeps RedTag’s signature overlapping chat-bubble shapes, reimagining them as stacked portfolios to capture Brewtal’s laid-back, creative spirit.
See the comparison below to see the similarities and differences.
REDTAG LOGOMARK
BREWTAL REVIEW LOGOMARK
LogoTYPE
One of the key challenges in developing Brewtal Review’s visual identity was balancing alignment with RedTag’s brand standards while establishing its own distinct personality. The final logotype incorporates RedTag’s core colors (Cobalt, Ether, Crimson, Starlight, Deepspace) and adheres to its typographic standards, using Neue Power as the primary typeface.
FULL COLOR
LIGHT
DARK WITH TAGLINE
STACKED logotype
The stacked logotype has been re-constructed to work in vertical and square spaces.
FULL COLOR
LIGHT
DARK WITH TAGLINE
SPACING
The areas that surround the logo should always provide ample space so that the logo is not crowded or constrained by external elements.
The diagram provided shows the correct amount of space that should surround the logo. No accompanying text, logos, or other graphics should appear in this area.
When locking the wordmark up with client brands, partners, or organizations, the logo should follow clearance guidelines to create a uniform composition across all lockups.
The diagram provided shows the correct amount of space that should surround the logo. No accompanying text, logos, or other graphics should appear in this area.
Co-branding
LOGO CO-BRANDING CLEARANCE
LOGO CO-BRANDING EXAMPLE | AD2 LOUISVILLE
If you’d like to see more than just the finished piece, click here for a look at the full journey including the ideas, drafts, and decisions that shaped the final result:
