Summer 2025

Project Goal

Create a modern and home-y brand logo that feels like a familiar and comfortable brand that serves Italian food.

About Twist & Toss

Twist & Toss has one mission: to make good pasta accessible to our students through a build-your-own pasta model. With affordable prices, fresh ingredients, and a college-centered brand, Twist & Toss strives to keep our pasta-loving students well-fed and satisfied through every twist, toss, and bite.

Excerpt from twistandtosspasta.com/#about

The Logos

I created three versions of my final logo.
(Logo names by Twist & Toss)

PASTANADO!

Just the balls, please.

PASTANADO! Variations

Twist & Toss Old Logo

Pasta Hand

Spiral Inspiration

Holy Fork!

Process

Keeping in mind the goal of creating a modern, yet home-y logo, I explored simplifying their logo to a single shape or symbol, and expanded from there.

Initial Concept Sketches

Pasta Tornado

Early Designs

Twist & Toss Pasta on Instagram